What's New at Miles Media - visitor guide, tourism website, email marketing publisher for destinations, state tourism organizations, CVBs and other destination marketing organizations -

New Hampshire: Best U.S. Visitor Guide for 2009

The National Council of State Tourism Directors’ Mercury Award for “Best Visitor Guide in the U.S.” was presented to the New Hampshire Visitor Guide published by Miles Media for the New Hampshire Division of Travel and Tourism.

Industry Talks: Speaking Engagements

Throughout the year, Miles Media team members regularly present at local, state, national and international tourism conferences, sharing insight gained through years of being at the forefront of tourism marketing technology and strategy. Here's a preview of upcoming speaking engagements.

Miles Media Wins First District ADDY Award

West Virginia's 2009 Official State Travel Guide, published by Miles Media, has been recognized with a district-level ADDY award – a first for the tourism publisher. The district is comprised of the entire state of Florida and the Caribbean.

Truth in Travel: Inside Pennsylvania's Annual Guide

If the concept of "Truth in Travel" isn't making waves in the world of DMO publishing, it's a powerful undercurrent gathering strength. The recently published Pennsylvania Travel Guide guide takes Truth in Travel to heart, offering up authentic, credible content based not on a political agenda, but on what readers want.

Miles Media Receives Five Gold ADDY Awards

Miles Media’s design team donned their zoot suits and flapper fashions to attend the American Advertising Federation Suncoast’s ADDY Awards Gala on Saturday night, February 21. Watch the Video At the 1920’s themed gala event, Miles Media received 12 ADDY Awards, including five Gold ADDYs.

Best Travel Online Newsletter: Four Years Running!

For the fourth consecutive year, the Web Marketing Association awarded “Best Travel Online Newsletter” to a program published by Miles Media at the Internet Advertising Competition.

HSMAI Recognizes Four Miles Media Programs

The Hospitality Sales & Marketing Association International (HSMAI) has once again recognized Miles Media for the quality and results of its travel websites and email marketing programs. The 2008 Adrian Awards were announced January 26, 2009 at the gala event in New York City and Miles Media received four awards, including two Gold Adrian Awards.

Publisher Scott Templeton Receives Gladiator for Tourism Award

On September 25, 2008, Scott Templeton, Southeast U.S. Publisher for Miles Media, was named as the recipient of the Tennessee Tourism Roundtable’s (TTR) 2008 Gladiator for Tourism Award. This award is presented in recognition of an Affiliate Member of the Tennessee Tourism Roundtable who has given generously to their industry.

Miles Media Receives Four Standard Of Excellence Awards For Destination Website Development

The WMA’s 2008 Web Awards were announced Sept. 16, 2008 and Miles Media was recognized with “Standard of Excellence” awards for four different destination websites: VISITFLORIDA.com, VisitGrandJunction.com, FloridasGulfIslands.com, and Golf.VisitNC.com.

Three Florida Clients Receive Flagler Awards

The products published by Miles Media for three of our Florida CVB clients have been recognized with Flagler Awards last week at the 41st Annual Florida Governor's Conference on Tourism. Print guides for Fort Lauderdale and Charlotte Harbor and the enewsletter for Sarasota were recognized with “The Henry.”

Meetings Website Named "Best All Around"

Targeting meeting professionals for VISIT FLORIDA, Miles Media's site meetings.VISITFLORIDA.com was named "Best All Around" destination site by Meetings & Conventions magazine in a recent article. They rave, "The site was designed with input from planners, and it shows… One of the best we've seen."

Miles Media Receives Innovation Award, Reaches National Level of 2008 ADDY Competition

The talent of Miles Media’s design team has been recognized at the 2008 ADDY® Competition by both the Fourth District and the Suncoast Chapter of the American Advertising Federation.

Honest, Expert Advice for Travelers

If you don't know, you need to ask somebody! In the case of VISITFLORIDA.com, potential visitors can look to a panel of 11 Florida experts to give them the skinny (in the form of objective inside information) on travel in the Sunshine State.

First Guide for Fairfax

The inaugural issue of the Official Fairfax County Visitors Guide, released in early 2009, debuted with a bold look and rich, diverse content. The handy, digest-size guide illuminates Fairfax County's core offerings while exploring its connection to the region as a whole.

Reshaping a City: Chicago's New Visitors Guide

A destination travel guide can be a positive, powerful reflection of the destination itself. Or it can fall flat in capturing the feel or spirit of a place, leaving potential visitors unmoved. Good design and content make all the difference – remake them and you essentially remake the destination.

Animation in Print

A fresh flipbook-style element enlivens the pages of West Virginia's 2009 Official State Travel Guide. Throughout the listings section, there's a sketch of a kayaker in the top right corner of every spread – quickly flipping through sends the kayaker "paddling" across 160 pages.

Going Social: The Louisiana Tourism Experiment

It's more than a trend: It's a strategy. Along with a whole lot of hype, social media brings with it an unprecedented ability to engage customers in the online space; to talk to them in a personal way, in a place that interests them. Some of it is just talk. But it can also be meaningful conversation that builds interest and loyalty.

Social Media Savvy

VISIT FLORIDA has embraced social networking and content syndication, making information about Florida travel more accessible than ever before. The state's social savvy has also helped extend VISIT FLORIDA's reach and show off the state's fun, hip and friendly nature.

Interactive Play

What's in a game? For The Beaches of Fort Myers & Sanibel, a lot. An interactive online game called The Beach Brings Balance offers big prizes for participants and major benefits for the destination – increased website traffic, qualified lead generation and more.

An Authentic Voice Resonates

A standout element of Juneau, Alaska's new tourism website (which went live this month) is warm and welcoming copy that consistently tells it like it is. The lighthearted tone reflects the destination's self-proclaimed casual, independent and sassy personality.

A Look Inside the Nation's #1 Guide: New Hampshire

Winning visitors, not awards, is always the truest measure of success for a destination marketing product. But receiving a top industry award is a good indicator of the product's impact and its ability to achieve real results. Recently, the National Council of State Tourism Directors (NCSTD) awarded the 2008-2009 New Hampshire Official Visitors Guide with a Mercury Award for "Best Visitor Guide in the U.S."

A Winning Partnership Gets Results

Partnerships can make or break a program. In the case of the Lee County Visitor & Convention Bureau, a partnership between the VCB, advertising agency BVK and publisher Miles Media has yielded one of the highest industry honors: a Destiny Award for its overall marketing program.

State-of-the-Art Analytics

Omniture is the world's largest online analytics and reporting company, and Miles Media is Omniture's leading partner in the destination marketing industry. We invest heavily in the right tools, staff, training and support to offer a "next generation" set of web analytics and reporting solutions for DMOs.

Brand Innovation: San Antonio's Visitor Guide

The ad agency creates the brand, but a destination publisher must successfully interpret it to support a robust product such as a comprehensive visitor guide or website.

Keeping the Brand Promise:
Beaches of South Walton Visitor Guide

Beaches of South Walton's ethereal, beautiful brand – full of white space and dreamy pastels – had to be applied to the destination's first comprehensive visitor guide, full of actionable content and real, practical travel tips. See how it came together seamlessly.

Custom iPhone App for Fort Lauderdale

The first iPhone application for a Florida DMO launched this month, making the Greater Fort Lauderdale Convention & Visitors Bureau a pioneer in the world of mobile media. Miles Media led the development and design of the innovative product.